Texture Treatments
If you’re tired of fighting frizz, spending hours on your hair every morning, or struggling to manage unruly texture, primp. in South End Charlotte has the solution. Our smoothing and texturizing treatments are designed to give you softer, more manageable hair that looks and feels effortlessly beautiful — with results that last for months.
We know that no two heads of hair are the same — and neither are the reasons you’re looking for a smoothing treatment. Whether you want to eliminate frizz entirely, loosen your curl pattern, or simply cut your morning routine in half, our experienced stylists will assess your hair’s unique texture, history, and health to recommend the right treatment for your lifestyle and goals.
The result? Hair that works with you, not against you — every single day.
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Service
Brazilian Blowout
Keratin Treatment
Keratin Express Treatmemt
Perm
Always confirm your service cost with your stylist prior to starting your service
Starting Price
$336
$386
$180
$206
Both smooth and reduce frizz, but Keratin Complex treatments provide longer-lasting smoothing with more structure, while Brazilian Blowouts offer customizable frizz control with a softer, flexible finish.
Keratin treatments typically last up to 3–5 months with proper care. Brazilian Blowouts generally last around 10–12 weeks, depending on hair type and maintenance. Perms typically last 3–6 months, gradually softening over time as the hair grows out.
Not necessarily. These treatments reduce frizz and soften curl patterns, but results can be customized based on how smooth or natural you’d like your finish to be.
We recommend sulfate-free, professional-grade products and following your stylist’s aftercare instructions to extend the life of your treatment.