our salon
Welcome to primp.
Modern luxury. Warm atmosphere. South End Charlotte’s destination for beauty.
primp. was born from a simple but powerful idea — that a salon experience should feel as elevated as it is welcoming. Nestled in the heart of South End Charlotte at 1208 South Blvd, primp. is more than a salon. It’s a destination where exceptional artistry, genuine connection, and an unwavering attention to detail come together to create something truly special.
From the moment you walk through our doors, you’ll feel the difference. Our space was designed with intention — every detail thoughtfully considered to create an environment that feels both aspirational and completely comfortable. Whether you’re coming in for a color transformation, a precision cut, a relaxing massage, or a bridal look that needs to be absolutely perfect, our team of experienced professionals is here to make sure you leave feeling your absolute best.
At primp., we’ve built a culture rooted in artistry, collaboration, and care — for our guests and for each other. Our team brings decades of collective experience, advanced training, and a genuine passion for their craft to every single appointment. We’re proud to be home to some of Charlotte’s most talented stylists, colorists, and beauty professionals, and even prouder of the community we’ve built together through primp. collective.
This is your place to feel seen, cared for, and completely taken care of. We can’t wait to welcome you.
Frequently asked questions
To ensure fairness and transparency, primp. uses a tiered pricing system. This means service prices vary by stylist and are based on experience, education, and skill level. Each team member is priced according to their expertise, allowing guests to choose the professional that best fits their needs, preferences, and budget.
Regardless of tier, every guest can expect the same high standard of care, attention to detail, and polished results—every visit, every time.
Booking with primp. is easy and flexible. Appointments can be scheduled by calling us at 704-334-8087, emailing us at appointments.primp@gmail.com, or by booking online using the link above. Whether you prefer to speak with our team directly or book at your convenience online, we’re happy to help you find a time and service that fits your schedule.
We believe finding the right stylist matters. Guests are welcome to call the salon and ask for recommendations based on their hair goals, maintenance preferences, and budget. You can also explore our team pages to view each stylist’s pricing tier, specialties, and photos of their work, allowing you to confidently choose the professional who best fits your needs.
All consultations are 100% complimentary at primp.!! You can book a consultation with any one of our amazing stylist and they will answer all of your questions.
Yes. primp. is now proudly female-owned by Jennifer Lindquist, who previously managed the salon for years. With deep experience in both operations and the beauty industry, Jennifer purchased the salon and led its evolution into primp., bringing a refined vision while maintaining the high standards clients know and trust.
No. primp. remains in the same South End, Charlotte location you’re familiar with. While the name and branding have evolved, our address and convenient location have not changed.
Yes. All valid Rē gift cards are fully honored at primp. Gift cards will be accepted through their original expiration date and may be used toward eligible services and retail. If you have questions or need help applying a gift card to your account, our team is happy to assist.
Yes. The talented team you know and love is still here. Many of your favorite stylists from Rē continue to work at primp., providing the same trusted service and expertise—now in a refreshed space with an elevated experience.