our salon
Welcome to primp.
Modern luxury. Warm atmosphere. South End Charlotte’s destination for beauty.
primp. was born from a simple but powerful idea — that a salon experience should feel as elevated as it is welcoming. Nestled in the heart of South End Charlotte at 1208 South Blvd, primp. is more than a salon. It’s a destination where exceptional artistry, genuine connection, and an unwavering attention to detail come together to create something truly special.
From the moment you walk through our doors, you’ll feel the difference. Our space was designed with intention — every detail thoughtfully considered to create an environment that feels both aspirational and completely comfortable. Whether you’re coming in for a color transformation, a precision cut, a relaxing massage, or a bridal look that needs to be absolutely perfect, our team of experienced professionals is here to make sure you leave feeling your absolute best.
At primp., we’ve built a culture rooted in artistry, collaboration, and care — for our guests and for each other. Our team brings decades of collective experience, advanced training, and a genuine passion for their craft to every single appointment. We’re proud to be home to some of Charlotte’s most talented stylists, colorists, and beauty professionals, and even prouder of the community we’ve built together through primp. collective.
This is your place to feel seen, cared for, and completely taken care of. We can’t wait to welcome you.
Frequently asked questions
To ensure fairness and transparency, primp. uses a tiered pricing system. This means service prices vary by stylist and are based on experience, education, and skill level. Each team member is priced according to their expertise, allowing guests to choose the professional that best fits their needs, preferences, and budget.
For color services, we break down the individual components of your appointment — such as color, toning, and haircuts or a shampoo blowdry — so you can see exactly what you’re paying for. This is simply for transparency. The total cost of your color service would be the same regardless of whether it was itemized or listed as one price.
Regardless of tier, every guest can expect the same high standard of care, attention to detail, and polished results — every visit, every time.
Booking with primp. is easy and flexible. Appointments can be scheduled by calling us at 704-334-8087, emailing us at appointments.primp@gmail.com, or by booking online using the link above. Whether you prefer to speak with our team directly or book at your convenience online, we’re happy to help you find a time and service that fits your schedule.
We believe finding the right stylist matters. Guests are welcome to call the salon and ask for recommendations based on their hair goals, maintenance preferences, and budget. You can also explore our team pages to view each stylist’s pricing tier, specialties, and photos of their work, allowing you to confidently choose the professional who best fits your needs.
All consultations are 100% complimentary at primp.!! You can book a consultation with any one of our amazing stylist and they will answer all of your questions.
Yes! We have free parking in front and in back of our salon. There is normally plenty of parking, however the parking lot can get full on busier days. If the parking lot is full there is also paid street parking and a parking garage right next door to us!
Yes, we welcome walk-ins based on stylist availability — however we always recommend booking in advance to guarantee your spot.
Yes! Consultations at primp. are complimentary. To book one you can give us a call or you can always book online!