Name: primp.
Price range: $$

Who We Are

primp. is a modern, female-owned hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.

Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.

At primp., we specialize in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, ensuring results that feel polished, natural, and wearable.

Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who are committed to their craft and continued education. We believe consistency is key—guests should feel confident knowing they’ll receive a high standard of service every time.

Located in South End Charlotte, primp. is more than a salon—it’s a space designed to help you look and feel your best. Whether you’re here for routine maintenance, a full transformation, or time to reset and recharge, primp. delivers thoughtful service with modern precision.

Refined. Intentional. Professional.
Welcome to primp.

A few things we are great at

here at primp…

Massage

Relax and restore with professional massage therapy, right here at primp. From Swedish and deep tissue to prenatal and Ashiatsu, our licensed therapists help you feel your very best from the inside out.

Why choose primp.?

Expert Care

Our team of highly trained professionals is dedicated to providing exceptional care and achieving outstanding results.

Customized Treatments

We tailor each service to meet your individual needs and goals, ensuring a personalized and effective experience.

Relaxing Environment

Enjoy our serene, welcoming atmosphere designed to help you unwind and feel rejuvenated.

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

      
   primp.
   946 Google reviews 
  Write a review 
 
 
 
   
 
 
      Posted on Google  
   
   Tracy Nazaruk 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been seeing my stylist, Jennifer Lindquist, for years!  She’s so great at what she does and she absolutely shines at primp. primp is a delight to visit. The atmosphere, decor and overall feel are top notch. I always look forward to my appointment every few months to get pampered.
  
 
     Posted on Google  
   
   Isabella Arnold 
 2 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Primp is such a cute spot and truly a one-stop shop for all things beauty! I love that they offer everything from waxing and nails to facials, making it so convenient to get all your self-care needs taken care of in one place. They even offer fine line tattoos, which I definitely have my eye on for the future! Such a great place to treat yourself, and I highly recommend checking them out!
  
 
     Posted on Google  
   
   Sheryl Brown 
 2 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Wonderful experience at Primp. Ashley is a consummate professional. My appointments are always on time, Ashley listens to my requests and answers any questions that i have. I am lucky to have found such a wonderful hairdresser!
  
 
     Posted on Google  
   
   Greg Lovette 
 3 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Ashley is great! She has been my go-to for decades.
  
 
     Posted on Google  
   
   Peggy Swails 
 4 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I have been a client of Jennifer Lindquist, owner of primp, for over 11 years.  She is an excellent, caring stylist.  Her staff is excellent as well.  I feel like the staff at primp are family,and look forward to my appointments.
Margaret (Peggy) Swails
  
 
     Posted on Google  
   
   LuAnn Plyler 
 4 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've been seeing Jennifer, the owner, for years! I always love my hair, and get lots of compliments on it. What I also notice, though, is that I hear other clients and stylists so excited with the results they are getting as well!
  
 
     Posted on Google  
   
   Melissa Sabourin 
 4 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I absolutely love my hair everytime I leave this salon. Payton never fails to do exactly what I want and makes me feel so comfortable!! Very cute and will be coming back!
  
 
     Posted on Google  
   
   Cyndi 
 4 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Jennifer is an absolutely amazing hairstylist! She has been doing my hair for over 15 years, and I honestly can’t imagine going to anyone else. She always does an incredible job with both my cut and color, and I leave happy every single time.

The new salon is amazing as well! From the chic decor man’s the incredibly comfortable wash chairs to the super friendly staff, they created such a welcoming and relaxing atmosphere.

I’m incredibly lucky to have found such a talented hairstylist all those years ago, but even luckier to have gotten to know the amazing person behind the talent. Jennifer is truly the best!!
  
 
     Posted on Google  
   
   Emily Broughton 
 5 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Caleb is the only person I trust with my hair in the entire Charlotte area. I tried several people before him, but my blonde never looked quite right. The second I got in his chair, he did a fantastic consultation. My hair looked AMAZING and it’s looked amazing every time since. He’s thorough, talented, and worth every penny. Do yourself a favor and go ahead and book with him.
  
 
     Posted on Google  
   
   Mimi Fellowes 
 5 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Worthy is the best!! I've been getting my hair done with him for a few years now and he always does an amazing job, isn't in a rush and it always looks perfect!
  
 
 
  
 
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Luxury Hair Salon in South End Charlotte, NC.

A few things we are great at

Haircuts & Styling

Hair Color

Hair Extensions

Natural Hair

Texturizing Treatments

Wedding & Event Hair