about us

primp. is a modern, female-owned hair, beauty, and self-care studio located in South End Charlotte, NC — built on years of experience, trusted relationships, and a clear vision for what a salon should feel like today.

Our roots run deep in the Charlotte community. We began as Rē Salon & Med Spa, a space known for high standards, talented stylists, and a loyal clientele that kept coming back not just for the results, but for the people behind the chair.

That reputation is what made the next chapter possible.

In 2026, longtime salon manager Jennifer Lindquist purchased the business and led its evolution into primp. Jennifer knew the salon inside and out — its team, its clients, and its potential. The transition wasn’t about starting over. It was about taking everything that already worked and elevating it with intention.

Under Jennifer’s ownership, primp. was rebuilt around three things: consistency, expertise, and experience. The name and branding evolved. The commitment to exceptional service didn’t.

Today, primp. offers luxury hair color, balayage, precision cuts, blowouts, extensions, bridal and event styling, professional makeup, and massage — all in one thoughtfully designed space in the heart of South End Charlotte. Every service is tailored to the individual and delivered by a team of highly trained stylists, artists, and therapists who take their craft seriously.

We serve professionals, creatives, locals, and first-time visitors alike. Whether you’re here for a routine appointment, a major transformation, or just an hour to yourself — primp. is designed to help you look and feel your best, without pretense.