Who We Are

primp. is a modern, female-owned hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.

Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.

At primp., we specialize in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, ensuring results that feel polished, natural, and wearable.

Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who are committed to their craft and continued education. We believe consistency is key—guests should feel confident knowing they’ll receive a high standard of service every time.

Located in South End Charlotte, primp. is more than a salon—it’s a space designed to help you look and feel your best. Whether you’re here for routine maintenance, a full transformation, or time to reset and recharge, primp. delivers thoughtful service with modern precision.

Refined. Intentional. Professional.
Welcome to primp.

primp. salon high end salon charlotte
Why choose primp.?
Expert Care

Our team of highly trained professionals is dedicated to providing exceptional care and achieving outstanding results.

Customized Treatments

We tailor each service to meet your individual needs and goals, ensuring a personalized and effective experience.

Relaxing Environment

Enjoy our serene, welcoming atmosphere designed to help you unwind and feel rejuvenated.

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Posted on Google Google
Jill Kelly profile picture
Jill Kelly
3 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Always a friendly greeting and excellent salon services!
Posted on Google Google
Phyllis Adams profile picture
Phyllis Adams
3 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
+0
I was skeptical at first letting a white woman do my hair but I absolutely love it!! Thank you Madeline you did an awesome job
Posted on Google Google
Jenny Westbrook profile picture
Jenny Westbrook
4 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Caleb always does an amazing job on my hair - he is the best! He’s an extremely talented stylist! I also love this salon staff - Jennifer the owner and the receptionist (don’t know her name) are always friendly and professional!
Posted on Google Google
Grace profile picture
Grace
5 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
+0
Michael is a color genius. From the moment I sat down in his chair, he was taking in the tone of my skin and eyes and giving me options that he knew would enhance my features. I love finding a stylist I can trust— because I have no idea what to ask for haha. Thanks Michael!
Posted on Google Google
Kirsten Hadler profile picture
Kirsten Hadler
13 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently moved to the Charlotte area and was in need to get my hair done. I saw Primo at a small business pop up and was eager to check them out. I got my hair done by Aundra. She was so personal and really heard me on my needs for my hair. The results were amazing! I highly recommend Primp for any hair needs. I can’t wait for my next appointment.
Posted on Google Google
Claire Morissette profile picture
Claire Morissette
20 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I had a wonderful experience at Primp. The salon is bright and welcoming, with a relaxed atmosphere. Maggie did an amazing job with my cut and color—I’m very happy with the result!
Posted on Google Google
Johann Henry profile picture
Johann Henry
21 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Posted on Google Google
Suzanne May profile picture
Suzanne May
26 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
My hair looks fabulous! Madeline did a great job. Salon was very pleasant and everyone very attentive to my needs
Posted on Google Google
Ems Wilson profile picture
Ems Wilson
26 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Posted on Google Google
Donna Spurrier profile picture
Donna Spurrier
30 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great salon. Holly is amazing. Jennifer and all the stylist are kind and professional.
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more