Name: primp.
Price range: $$

Who We are

Hair Salon in South End

primp. is a modern, female-owned hair, beauty, and hair salon in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.

Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.

At primp., we specialize in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, ensuring results that feel polished, natural, and wearable.

Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who are committed to their craft and continued education. We believe consistency is key—guests should feel confident knowing they’ll receive a high standard of service every time.

Located in South End Charlotte, primp. is more than a salon—it’s a space designed to help you look and feel your best. Whether you’re here for routine maintenance, a full transformation, or time to reset and recharge, primp. delivers thoughtful service with modern precision.

Refined. Intentional. Professional.
Welcome to primp.

A few things we are great at

here at primp…

Massage

Relax and restore with professional massage therapy, right here at primp. From Swedish and deep tissue to prenatal and Ashiatsu, our licensed therapists help you feel your very best from the inside out.

Why choose primp.?

Expert Care

Our team of highly trained professionals is dedicated to providing exceptional care and achieving outstanding results.

Customized Treatments

We tailor each service to meet your individual needs and goals, ensuring a personalized and effective experience.

Relaxing Environment

Enjoy our serene, welcoming atmosphere designed to help you unwind and feel rejuvenated.

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

      
   primp.
   985 Google reviews 
  Write a review 
 
 
 
   
 
 
      Posted on Google  
   
   Rachel S 
 0 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I have never been consistent in getting my hair done especially with my trims. I met Worthy two years ago and every since then my hair has changed for the best. It’s the first time I met a stylist that took their time in educating me on my hair and how to take care of it. Worthy is truly amazing and l’m so happy I met him when I moved to Charlotte. The best stylist ever!
  
 
     Posted on Google  
   
   Georgia Brunton 
 0 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I have been in love with every haircut Worthy has ever given me! I always leave the salon feeling the most confident version of myself. Besides that, Worthy always makes time for a thorough consult before he even begins cutting my hair and I truly believe this contributes to exceptional end results!
  
 
     Posted on Google  
   
   Brujita Customer Support 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Have you were looking for a new stylist, ask for Worthy! Worthy will understand what you are asking for before you even know what you were asking for, worthy will make sure that every single hair strand is given the same attention as all the others, and will have you walking out of Primp feeling brand new and fabulous. He will also keep you entertained while you are getting your hair done in such a familiar, comfortable, and welcoming way that makes you feel like family.
  
 
     Posted on Google  
   
   Walter Beard 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Worthy gave me a exceptional haircut
  
 
     Posted on Google  
   
   austin thomas 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Worthy is so amazing at what he do !!! Results always satisfied ❤️ ladies please book him you won’t disappointed
  
 
     Posted on Google  
   
   Desiree Black 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I went to Worthy for the first time last year for my birthday to get my hair done. Not only did worthy color my hair. He also educated me on the how to retain length and hydration within my hair. Worthy is such a great stylist.
  
 
     Posted on Google  
   
   B.B. Brown 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Worthy at Primp is an incredibly talented stylist. His work speaks for itself, and he’s very knowledgeable, professional, and passionate about what he does. I’ve seen the quality of his work firsthand, and his attention to detail and creativity really stand out. If you’re looking for a stylist who knows his craft, I definitely recommend Worthy!
  
 
     Posted on Google  
   
   John Young 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐

Worthy did an amazing job dyeing my beard! I had a certain color in mind, and he really took his time making sure we got it just right. He was professional, made me feel comfortable, and you can tell he knows what he’s doing. His training and talent definitely show in his work! And let me tell you, the compliments I got afterward were crazy! Everybody loved the color, including me. I really appreciated how much care he put into getting it right. If you’re going to PRIMP., definitely ask for Worthy!!!
  
 
     Posted on Google  
   
   Willie Jones 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Haircut by worthy. He’s great! I recommend him
  
 
     Posted on Google  
   
   Rachel 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Worthy is amazing!!! 10/10
  
 
 
  
 
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Luxury Hair Salon in South End Charlotte, NC.

Who We are

Hair Salon in South End

A few things we are great at

Haircuts & Styling

Hair Color

Hair Extensions

Natural Hair

Texturizing Treatments

Wedding & Event Hair