Who We Are

primp. is a modern, female-owned hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.

Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.

At primp., we specialize in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, ensuring results that feel polished, natural, and wearable.

Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who are committed to their craft and continued education. We believe consistency is key—guests should feel confident knowing they’ll receive a high standard of service every time.

Located in South End Charlotte, primp. is more than a salon—it’s a space designed to help you look and feel your best. Whether you’re here for routine maintenance, a full transformation, or time to reset and recharge, primp. delivers thoughtful service with modern precision.

Refined. Intentional. Professional.
Welcome to primp.

A few things we are great at

here at primp…

Massage

Relax and restore with professional massage therapy, right here at primp. From Swedish and deep tissue to prenatal and Ashiatsu, our licensed therapists help you feel your very best from the inside out.

Why choose primp.?

Expert Care

Our team of highly trained professionals is dedicated to providing exceptional care and achieving outstanding results.

Customized Treatments

We tailor each service to meet your individual needs and goals, ensuring a personalized and effective experience.

Relaxing Environment

Enjoy our serene, welcoming atmosphere designed to help you unwind and feel rejuvenated.

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

       
   primp.
   936 Google reviews 
  Write a review 
 
 
 
   
 
 
      Posted on Google  
   
   Shashana Williams 
 0 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +3
Always excited to get my hair done and love the atmosphere especially with my stylist Worthington Corrie as he takes excellent care of my natural hair🥰🥰🥰🥰
  
 
     Posted on Google  
   
   Elizabeth Dotson 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Peyton is THE BEST! Took me from an icky blonde to the brunette of my dreams. OBSESSED!
  
 
     Posted on Google  
   
   ArrowMail Courier Services 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Ashley J is the best! She has been doing my hair for years! She listens to my wants but also makes great suggestions for my needs.
  
 
     Posted on Google  
   
   Danielle Crepeau 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. The cutest spot to get your hair done in CLT! I love the vibes of primp., and Payton there is the absolute best. She's been doing my hair for years and is always so talented and knowledgable. She specializes in blonding, but for my fellow brunettes, she also crushes our hair so don't even worry. Her cuts are bar none and I always leave feeling refreshed and pampered. Go see her stat!!
  
 
     Posted on Google  
   
   Amanda Malgieri 
 1 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I seriously can’t recommend Payton enough!! She is genuinely the only person I trust with my hair, and I always know I’m going to leave loving it. She’s so talented, but what I love most is that she actually listens to what I want and always makes me feel comfortable. I wouldn’t trust anyone else with my hair and I’m so lucky to have found her!
  
 
     Posted on Google  
   
   Jennifer Allen 
 2 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Highly recommend Ashley Jarnagin at primp.  She keeps me looking like my former natural blonde. I am very picky and she nails it.
  
 
     Posted on Google  
   
   Diana Xieu 
 3 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Love love LOVE Payton! She’s been my hairstylist for a while now & she always gets my color blend just right. She’s so personable & helpful in choosing the right formula for my hair (I had red for 2 years and she lifted it to blonde in 1 session!) and gives me minimal to no damage. My hair also gets tangly SO easily & she is just so gentle with it. Highly recommend if you are looking for a blonde specialist! P.S. She saved my hair from an awful cut as well!
  
 
     Posted on Google  
   
   cam donovan 
 3 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been coming to Ashley for as long as I can remember she is the best of the very best
  
 
     Posted on Google  
   
   Elizabeth Gaskins Civils 
 3 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been going to primp for a few years now, and I love it. The location is convenient, online booking is super easy, and my stylist, Ashley, is amazing. The only thing better than the conversation is how fabulous my hair looks!
  
 
     Posted on Google  
   
   Lucy Stadler 
 4 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been going to Ashley for 6 years! She is the best!!
  
 
 
  
 
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Luxury Hair Salon in South End Charlotte, NC.

A few things we are great at

Haircuts & Styling

Hair Color

Hair Extensions

Natural Hair

Texturizing Treatments

Wedding & Event Hair