Who We Are
primp. is a modern, female-owned hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.
Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.
At primp., we specialize in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, ensuring results that feel polished, natural, and wearable.
Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who are committed to their craft and continued education. We believe consistency is key—guests should feel confident knowing they’ll receive a high standard of service every time.
Located in South End Charlotte, primp. is more than a salon—it’s a space designed to help you look and feel your best. Whether you’re here for routine maintenance, a full transformation, or time to reset and recharge, primp. delivers thoughtful service with modern precision.
Refined. Intentional. Professional.
Welcome to primp.
A few things we are great at
here at primp…
Relax and restore with professional massage therapy, right here at primp. From Swedish and deep tissue to prenatal and Ashiatsu, our licensed therapists help you feel your very best from the inside out.

Why choose primp.?
Expert Care
Our team of highly trained professionals is dedicated to providing exceptional care and achieving outstanding results.
Customized Treatments
We tailor each service to meet your individual needs and goals, ensuring a personalized and effective experience.
Relaxing Environment
Enjoy our serene, welcoming atmosphere designed to help you unwind and feel rejuvenated.
Client Testimonials
Dont’t take our word for it – here’s what our clients say:


