about us

primp. is a modern hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, built on years of experience, strong leadership, and a clear vision for what a salon experience should be today.

Our story began as Rē Salon & Med Spa, a space known in the Charlotte community for high standards, talented providers, and a loyal clientele. Over time, the salon grew not just in size, but in reputation—becoming a place where guests trusted the people behind the chair as much as the results they received.

That foundation is what made the next chapter possible.

In 2026, longtime manager Jennifer Lindquist officially purchased the salon and led its transformation into primp. Having managed the space for years, Jennifer knew the business inside and out—its strengths, its team, and its potential. The transition to primp. was not about starting over, but about refining what already worked and elevating it with intention.

With new ownership came a renewed focus on clarity, consistency, and experience. primp. was created to reflect a modern approach to beauty—polished but approachable, elevated but welcoming, and always grounded in professionalism. While the name, branding, and environment evolved, the commitment to exceptional service and trusted relationships remained unchanged.

Today, primp. specializes in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, guided by expert consultation, and delivered with attention to detail from start to finish.

Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who value continued education, craftsmanship, and consistency. We believe that great results come from expertise, communication, and respect—for both the client and the craft.

Located in the heart of South End Charlotte, primp. serves a diverse community of professionals, creatives, locals, and visitors looking for a reliable, high-quality salon experience. Whether you’re visiting for routine maintenance, a major change, or time to relax and recharge, primp. is designed to help you look and feel your best—without pretense.

primp. represents growth, ownership, and thoughtful evolution. It’s the result of years of experience, a deep understanding of our guests, and a clear vision for the future of modern salon culture in Charlotte.